As part of her re-branding efforts for Schumacher, Tori and her team developed the company’s digital presence—creating its wildly popular Style Dispatch newsletter and #schustagram social media accounts. These engaging platforms set the bar for the interiors industry and gave the re-energized fabric house a new relevance in the design world. Followership and subscriptions grew exponentially during Tori’s tenure—220% in just one year alone. Today, her studio conceptualizes, designs and writes digital marketing content with a fresh perspective and editorial eye. The goal is to create a product that embodies the ethos of its brand and marries the speed of the digital world with lasting beauty.